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This week I sat down with Laura Bubble, a viral TikTok creator with over 1,000,000 followers! She also has /laura on YouTube (amazing!) and her channel is growing quickly. Thank you Laura for giving us these insights!

Like always, I hope you find value in this newsletter, and if you do, be sure to share it with your friends and colleagues!

Interview with Laura Bubble (@laurbubble), Viral TikTok Creator

When did you first start posting videos on TikTok? What convinced you to start using TikTok?

I started posting videos on the app when it was originally called Musical.ly. It was mainly an app for lip-syncs and dancing videos back then, but I decided to start posting short little comedy sketches. I was mainly just experimenting on a new app by posting different videos, but I really loved the sound effect element where other people could re-use your sound, I’d not discovered that feature on any other app. 

What kind of content did you start creating in the beginning and how has that changed over time?

I started creating comedy content so it’s very similar to what I do now.

When was the first time you went viral on TikTok? Did it come as a surprise?

Yes, it definitely was a surprise. I remember my first successful video and seeing other people start to use my sound for their own videos. I can’t remember when this happened, but it was around 2 years ago. 

Have you used TikTok to grow other accounts like Instagram or YouTube?

I haven’t really tried this properly yet as the type of content can vary across platforms. 

How are you building a business (earning money) using TikTok? How are you thinking about this? 

Most of the money I make from TikTok is from brand deals. I have a YouTube channel so I’m familiar with this kind of work. As well as this I work with production companies and get offers to run various workshops/consulting sessions so I’m lucky enough to do this full time.

What's working and what are the challenges?

Online content is constantly changing so it’s difficult to keep up with new features and trends. Also, as with every platform it’s important to be consistent with video uploads which means having to juggle these with work during busy months.

What advice do you have for creators and brands trying to grow an audience on TikTok?

Keep consistently uploading and enjoy what you’re making. Sometimes it can be a very slow process to get spotted or discovered. I’d also recommend having a varied skillset. For example, I invest my time in online video making but also do stand-up as well, so I know I’m capable of live comedy too.

What are you trying to figure out on TikTok right now?

I’m not trying to figure anything out, I’m currently just enjoying coming up with new ideas.

What TikTok creators do you like watching?

I watch lots of different creators on the app. My favourite comedy accounts are Liza Koshy, Gabe Erwin, Robert Donnelly and Kali Alice, who was one of the first people I started watching on the app. I also love special effects videos from creators like Denver McQuaid and Caleb Natale. 

What questions should we ask other TikTok creators and brands when we interview them?

I’m interested to know how other TikTok creators deal with time management. How much time they choose to dedicate across various platforms. For brands, it would be good to know what they are looking for and what their process is when deciding which creators to work with and how they go about it. 

What TikTok creator do you nominate for our next theforyoupage interview? :)

I’d like to nominate Arron Crascall because he’s hilarious. 

What's one piece of advice you have for how I can make my TikTok account and content better? (@mattcatbat) Be as harsh as you want!

I really like the cartoons and you’re posting original ideas consistently which is great. You’ve got a good opportunity here to really engage with your audience, for example asking viewers for ideas on what to draw next, reacting to “read your mind” comments, or even bringing the cartoon characters into real life and using some current trends. 

Thank you for reading this issue of theforyoupage!

I hope you learned something from this interview! I do my best to bring you the highest quality TikTok information and insights. If you have any questions or suggestions, I would love to hear from you!