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To help you better understand the world of TikTok, I have put together an up to date list of top TikTok trends, sounds, and news. Use this information to improve your own TikTok marketing tactics.

I challenge you to:

• Incorporate one of these trends into one of your new TikTok videos. Watch a few of the videos that people are making for the trends so you get a good idea of what kind of format you should be copying.

• Use a trending sound in one of your new TikTok videos. Watch a few of the videos that people are making for a sound that you like and make note of the different memes creators are using.

To see what I’ve been doing on my own account @mattcatbat (currently 374,500 followers after 3 months) you can read my latest update here.

If you want to chat, reply this email or send me an email at matt@theforyoupage.com. I would love to hear from you!

Top 10 TikTok Trends

1. #otherside

14.9 million views - Grab a picture, split it in half, and draw the #OtherSide.

2. #LastChristmasMovie (Sponsored)

267.8 million views - Say hello to the holidays! The movie Last Christmas is now playing in theaters and to celebrate we want to kick off your holiday countdown a little early this year. Show us how you go from pumpkin spice to peppermint! Share your holiday transformation using #LastChristmasMovie

3. #breaktherecord

360.5 million views - Can you set a new record? It’s World Record Day, so why not try to set a new personal best?

4. #glowups

68 million views - Look at us now. Show us your group’s #GlowUps.

5. #nightroutine

95.1 million views - Show us your #NightRoutine.

6. #falllooks

329.7 million views - Cold weather is finally here, so show us what you’re wearing this season with your #FallLooks.

7. #vibecheck

742.9 million views - Can you pass the #VibeCheck?

8. #signalfound

692.2 million views - Pull out your detector and show us what you find.

9. #getcrafting

347.4 million views - Crafting makes everything better, so #GetCrafting.

10. #imbaby

1.1 billion views - What did you look like way back when?

Top 10 TikTok Sounds

1. Candy by Doja Cat

829,000 videos using this sound.

2. Lucid Dreams by Juice WRLD

708,800 videos using this sound.

3. Yellow Hearts by Ant Saunders

405,500 videos using this sound.

4. Take Your Man by Mahogany LOX

689,000 videos using this sound.

5. Danger by Migos & Marshmello

74,800 videos using this sound.

6. ROXANNE by Arizona Zervas

127,800 videos using this sound.

7. Bathroom Dance by Hildur Guonadottir

24,100 videos using this sound.

8. Last Christmas by Wham!

148,600 videos using this sound.

9. Lottery by K Camp

1,200,000 videos using this sound.

10. Juicy (Feat. Tyga) by Doja Cat

95,800 videos using this sound.

TikTok News

More younger members of Generation Z use TikTok than Facebook

Via Axios: “More young teenagers use TikTok than Facebook, according to a new report from Morning Consult. Instagram and Snapchat still beat TikTok by wide margins, but the viral Chinese karaoke app has quickly become popular amongst Generation Z.”

Launching Share to TikTok with Adobe Premiere Rush and More Partners

Via TikTok Newsroom: “TikTok is always looking for ways to give our community new opportunities and fresh features to express themselves creatively. Today, we're extending our creative offerings with the launch of our Share to TikTok SDK -- the first feature introduced in our TikTok for Developers program.”

How the Washington Post uses TikTok to engage with its audience

Via CNN: “Jorgenson has produced more than 120 videos for the account, amassing 220,000 followers and more than 7.5 million "hearts," or likes. The clips orient viewers to the Post's reporters and editors, using humor to show them how the newsroom operates. One video shows Steven Rich, the database editor for the Post's investigations unit, demonstrating how Freedom of Information Act (FOIA) requests work to the tune of a Justin Bieber remix.”

What Music Goes Viral On TikTok?

Via Grammy Awards: “Consequentially, an ever-growing handful of catchy songs have gained fame within the app and, in the case of Lil Nas X, Lizzo (her #DNATest Challenge recently helped catapult her 2017 bop "Truth Hurts" to the charts) and a few others, in the greater popular culture and pop music landscapes.”

Also read: What TikTok Users Want To Hear

Teens Are Going Viral With Theatrical History Lessons on TikTok. These History Educators Are Thrilled.

Via TIME: “Pavek is one of a group of teenagers doling out their own history lessons online. “I take a lot of notes from those classes to make the videos, trying to fit the audio to those topics, and those key ideas in order to basically help kids learn,” she says.”

People are doing the #PiercingChallenge on TikTok to decide what piercing to get IRL

Via PopBuzz: “It works like this, a filter flashes on to the user's face showing a number of different piercings. The piercings can be anything, from the nose to the septum, or – kind of like spinning a roulette wheel. Once it lands on the piercing, the person then heads to a (hopefully) professional piercer where they get the piercing IRL. Simple… and painful.”

The Furor Over TikTok Is About Something Much Bigger

Via Slate: “In a letter to Joseph Maguire, the acting director of national intelligence, Sens. Chuck Schumer and Tom Cotton warned: “With over 110 million downloads in the U.S. alone, TikTok is a potential counterintelligence threat we cannot ignore.”…”

The Week in Tech: TikTok Is in Trouble

Via The New York Times “Silicon Valley companies dislike it because it’s cashing in on a market opportunity — and they haven’t yet successfully replicated it…”

Golden State Warriors Quickly Find Success On TikTok

Via Front Office Sports: “I think it’s just appealing to this younger audience,” Millet said. “I think we have more room to grow because the numbers started lower but we feel confident in meeting fans where they are on that platform and giving them content that’s engaging and is opening us up to new audiences as well.”

TikTok: Should we trust the Chinese social-media video app?

Via BBC: “Earlier this week, US politicians asked TikTok to testify at a congressional hearing. They wanted the company to clear up allegations it was beholden to the Chinese state.”

Clemson football QB Trevor Lawrence gets a laugh at TikTok look-alikes

Via Greenville Online: “People who look like Clemson quarterback Trevor Lawrence have been posting videos comparing themselves to the Clemson signal-caller, and the resemblance is uncanny.”

Beyond “silly memes,” TikTok’s India story is driven by users earning less than $350 a month

Via Quartz India: “TikTok’s explosion in India in the 18-month period since January 2018 has expanded its reach to 30% of all Indian smartphones as of August 2019, according to data provided by Delhi-based market intelligence firm KalaGato.”