TikTok Trends, Sounds & News No. 2: #friendsgiving, Pete Buttigieg, and TikTok Hits 1.5B Downloads
What's happening in the world of TikTok.
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More and more brands and publications seem to be realizing that TikTok isn’t just for kids. I think it’s easy to forget that all social networks start with a younger audience and then the user base expands and therefor expands the average age of a user and increases the diversity of content. Can you really think of a popular social network today that started older and then grew younger? It doesn’t happen like that.
One thing that has really stood out during my recent TikTok analysis, is that TikTok may have the biggest impact on the music industry right now out of all other apps or websites in the world. I think this is a fascinating part of TikTok, and is unique to it’s “Sounds” features (something that Instagram doesn’t have). I’m excited to see how TikTok continues to play in the music space… (there is a rumor that they are releasing their own Spotify competitor).
I’ve put together the top trends, sounds, and TikTok news for you. I hope you find it helpful in your own TikTok strategies.
Say hi! If you want to chat, reach out to me at firstname.lastname@example.org or hit me up on Twitter @MattPRD. I’d love to hear from you!
p.s. I just hit 430k followers on TikTok! Follow me @mattcatbat
Top 10 TikTok Trends
26.4 million views - Sometimes the best Thanksgiving is a #Friendsgiving. Share a video showing how you celebrate #Friendsgiving and you’ll earn 300 Rewards points. Explore TikTok Rewards at https://vm.tiktok.com/HqvhR8
4 billion million views - Your favorite Nike athletes are back with more tricks, tips, and #fyp worthy flicks. This is #TheReplay, replayed. Show us how you get out and move. The best posts tagged #TheReplay could be featured on an upcoming episode of Nike PLAYlist. Watch full episodes of PLAYlist now on YouTube.
31.6 million views - Whether you’re driving a beater or a custom classic, introduce us to your ride with #MeetMyCar.
716.9 million views - Secret Deodorant knows you are All Strength, No Sweat. Show us how you #StayFresh to the beat of Secret’s All Strength, No Sweat anthem using your Secret Dry Sprays. Air guitar or microphone, anyone?!
259.3 million views - Sometimes you just need to #RunForIt.
2.2 billion views - Drop it low like Walmart’s Black Friday deals! Tag @walmart and show us how you move using #dealdropdance and #contest for a chance to win a $100 Walmart gift card!
755.8 million views - Show us your fluffiest friends with #TikTokPets.
392.3 million views - Show us your #DailyRoutine.
548.8 million views - How do you make your style POP? Show us those little touches that make your style, your style.
357.3 million views - This looks like a #JobForMe.
Top 10 TikTok Sounds
1. Lottery by K Camp (Moved up from our #9 spot 2 weeks ago!)
3,100,000 videos using this sound.
2. ROXANNE by Arizona Zervas (Moved up from our #6 spot 2 weeks ago!)
778,100 videos using this sound.
3. Candy by Doja Cat (Moved down from our #1 spot 2 weeks ago)
2,600,000 videos using this sound.
4. Buttercup by MixAndMash (NEW!)
157,500 videos using this sound.
5. Good Morning by Mak Sauce (NEW!)
1,400,000 videos using this sound.
6. Woah by $WAVE (NEW!)
612,700 videos using this sound.
7. Danger by Migos & Marshmello (Moved down from our #5 spot 2 weeks ago)
146,500 videos using this sound.
8. Juicy (Feat. Tyga) by Doja Cat (Moved up from our #10 spot 2 weeks ago)
478,100 videos using this sound.
9. Love Songs by Kaash Paige (NEW!)
8,600,000 videos using this sound.
10. I Will Survive by Gloria Gaynor (NEW!)
217,200 videos using this sound.
Via The Verge: “TikTok has more than a billion users on its platform, and it appears the company is now experimenting with ways for it and its users to monetize their audiences on the app. Recently, TikTok has begun a limited test of a feature that lets users add links to their bios and posts, which can direct audiences to products or services.”
Via Econsultancy: “…just a few days ago, the news broke that ByteDance is now the second-biggest player in the Chinese digital advertising landscape, taking 23% of all digital media spend in the first half of 2019 – equivalent to 50 billion yuan (or $7 billion). In the process, ByteDance leapfrogged over some of China’s most important tech companies, including the (slightly ailing) search giant Baidu, and Tencent, the owner of omnipresent super-app WeChat.”
Via Technology Review: “TikTok is confusing for candidates. Last month, the platform announced that it would not allow political ads—but candidates are still allowed to have their own profiles and post political content. So there’s an opportunity for campaigns to make their presence known and reach some of TikTok’s approximately 80 million US users.”
Via The Cut: “What I knew about the Amish before watching Fisher’s video — mostly gleaned from listening to “Weird Al” Yankovic — was pretty much limited to their plain dress, and the fact that most don’t use technology. Many of the videos tagged “Amish” on TikTok show horse and buggies — a hallmark of the culture to lay people — and are filmed by non-Amish passersby on their road trips through rural Pennsylvania.”
Via Rolling Stone: “Jones, 27, began posting videos of herself impersonating each Beatle on Vine in 2015 — until the site shut down two years later. ‘People never saw them again, [they] thought I’d stopped making videos,’ she says. ‘Vine just disappeared.’ She began uploading clips onto her Instagram, which gained a steady following. When she joined TikTok a month ago, her videos began to go viral. ‘I feel like people are kind of like uncovering me again,’ she says. ‘It’s definitely a different world.’”
Via Business Insider: “Groups of teens have recently been harnessing their group chats to create a series of short videos that, when put together and scrolled through in the chat, combine to tell an illusion-filled story where objects fall from one video to the next.”
Via Business Insider: “TikTok's main competitor from Facebook's roster of apps is Instagram, which TikTok outstripped by roughly 238 million downloads so far this year.”
Via Slate: “The app’s growing popularity in the U.S. has lawmakers worried about Beijing’s influence.”
Via TIME: “An unlikely yet catchy melody took the Internet by storm in recent weeks, bolstered by the looping, highly meme-able nature of TikTok, the social media platform that brokers in 15 second clips. The song? The humble Home Depot theme song, which, up until now was only prominently featured in commercials for home improvement, like installing tile or building a patio.”