17 Comments
User's avatar
Kelsey's avatar

Are you on it?

Yes

Are you posting content?

Yes

What has your experience been?

The combination of TikTok's speed effects and filters with the community's random challenges and trends makes creating my own videos fun. It's nice to just make my own version of a trend instead of having to think up something to do. I don't think of myself as a "content creator" in general, so being able to make content at all is a fun experience.

What questions do you have?

How do users generally find new content on TikTok? Is it mainly through the For You and Discover pages? Do many users search by hashtag? I like the "Top" section when I search because it seems to surface content based on the description as well as hashtags.

What is your TikTok account?

https://www.tiktok.com/@psgraffiti/

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Matt Schlicht's avatar

Hi Kelsey! I think that most users probably find content through the for you page, and then some find them though browsing videos in a sound, and then others find them from browsing through videos in a hashtag (especially the trending hashtags).

What I would recommend is looking through a hashtag or sound and finding a popular video (more than 100k likes) that you think you could replicate with near 100% accuracy (lighting, dance moves, facial expressions, etc) and try replicating it and posting it with similar hashtags. I looked through your videos and I bet this is something you could do to get some more meaningful traction. Let me know if it works!

I agree posting is fun because TikTok makes it easy to be creative with not too much pressure!

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bcoffron's avatar

We are still trying to find out how important it is to seek out other accounts to comment on. We found this to be an effective strategy on Instagram, but are not sure on TIkTok. Thoughts?

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bcoffron's avatar

We are experimenting with it right now, still trying to find our rhythm on content. For my work's page we are @lifechurch and my personal brand page is @lunchboxdad.

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Matt Schlicht's avatar

1.9k followers, nice! What would you say your goal of the account is?

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bcoffron's avatar

As a church we are trying to bring hope and community through our TikTok channel right where people are at in the app. Promotion of things and events is secondary to that.

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Matt Schlicht's avatar

I would try posting a video with the audio from the videos you are using but create a new video for it thats not the person talking. Flipping between different shots, or doing stop frame animation of the words being spoken (on a chalkboard or paper or something) could be really cool and feel more creative/native. Could also experiment with a like "If you're feeling ____, stop scrolling, this is for you." and then play the audio/video.

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bcoffron's avatar

This is great! Any ideas for my personal brand page @lunchboxdad

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Matt Schlicht's avatar

Are you the one making these sprinkles art videos? If so, these are pretty cool, but it looks like you are reformatting them from wide shot video or something, are these originally shot for YouTube? You should post vertical content + use trending sounds. As ridiculous as it sounds I also bet if you made one of these for Spongebob, Peppa Pig, or a famous musician, they would do even better.

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bcoffron's avatar

Yes I make them all. I have tried to reformat them to vertical and used trending sounds as much as possible. Since I don't have a ton of margin to make new videos all the time like these, I am trying to mix old with new and repurpose other content to be able to post consistently. Musicians might be a great idea! I do have one of Keanu Reeves already made.

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Chris Enns's avatar

I'm having fun with it but not stressing about trying to keep up yet another social media channel (yet?) https://www.tiktok.com/@ichristhepodcastguy/

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Matt Schlicht's avatar

Hi Chris! What social media channel is the most successful for you right now?

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Chris Enns's avatar

Probably Twitter - not for my content but just for the networking / connection with folks who end up referring me as a podcast editor.

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Matt Schlicht's avatar

I would definitely recommend using more video in your posts instead of the podcast UI, I think that could help your distribution on TikTok a lot.

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Chris Enns's avatar

Yep agreed. I'm camera shy which makes TikTok a bit awkward but I agree - original content and especially seeing the actual humans involved in what's being said is worlds better. Thanks!

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Matt Schlicht's avatar

Happy to answer any TikTok questions too!

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Ahmedabbasi's avatar

Please support me 🙏 my Tiktok name ahmedabbasi007

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